The government has announced a ban on 'all you can drink' promotions as part of a new range of measures aimed at cracking down on alcohol-fuelled crime and disorder.

A joint statement claimed that a recent review had found that many retailers were not abiding by their own voluntary standards for responsible selling and marketing of alcohol.

The government claims it will now introduce a new mandatory code of practice to target the "most irresponsible retail practices".

This will involve compulsory licensing conditions for all alcohol retailers and will give licensing authorities new powers to clampdown on specific problems in their area.

The Association of Chief Police Officers (Acpo) said it welcomed the news that the government was looking into the introduction of a mandatory code of conduct for the licensing industry.

"For too long, some retailers have been putting profits before responsibility and cutting the price of alcohol until it is cheaper than water," Acpo's lead for alcohol licensing, Mike Craik, said.

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