Affinity Marketflow®

Affinity Marketflow is a powerful industry dataflow management solution for major energy companies within deregulated energy markets. It’s a market interaction platform that uses centralised flexible data catalogues to organise, validate and orchestrate data flow.

Why choose Marketflow?

Affinity Marketflow was born out of chaos. Deregulation of the electricity and gas industries meant that businesses had to be able to communicate efficiently with other market participants. The reality was that nothing on the market had both the power and flexibility to manage end to end processes and also enable market participants to deal with constant change.

Trusted and established

  • Marketflow has proven itself in the UK energy market, where it manages the data flows of British Gas, EDF Energy, RWE npower and Iberdrola-ScottishPower’s electricity and gas customers. It is also deployed by Bord Gáis Éireann and all gas shippers in the deregulated Irish gas market.
  • Marketflow is the main B2B Platform for four of the “Big Six” energy retailers in the UK and underpins the entire Republic of Ireland gas Market, supporting customer switching, meter to cash and other market processes for 35 million gas and electricity customers.

Diagram illustrating Marketflow's process

Market communication

  • The UK is widely recognised as the most complex and demanding energy market communication requirement in the world due to the scale and structure of the market and numbers of customer switching. The capability engineered into Marketflow to deal with such a demanding operating environment means that it is particularly well placed to support market communications in other geographies worldwide.
  • Supports market communication requirements across Europe with the support for EDIFACT and ebIX informed market models.

Marketflow has the capability to:

  • Support full processing and validation of agreed data formats that are likely to change
  • Support new data formats that need to be exchanged with other systems or companies
  • Isolate changing external formats from internal systems and processes thus minimising IT costs
  • Support a variety of technical and communications protocols
  • Correlate industry and technical events to filter out only core business events that require action
  • Provide highly automated exception handling capability to minimise the need for manual user intervention

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